Google SEO – Organic SEO company for businesses

SEO is a critical process for any online business or organization. Effective SEO allows you to increase exposure and traffic to the site, and as a result, sales and revenue. In this article we will review all the essential information about SEO on the Internet and give practical tips for successful website promotion.

What is SEO SEO?

Website promotion is the process of improving the site’s ranking in search results in the various engines (especially Google) and as a result increasing the number of visitors and potential customers who reach it.

SEO includes various actions aimed at making search engines like Google rank the site higher for search words relevant to the field and its content. The higher a site ranks for relevant keywords, the greater its exposure to a potential target audience.

Google SEO is the most critical, because Google is the dominant search engine with over 90% market share in Israel. That’s why it’s important to understand how Google ranks sites and what it takes to improve rankings.

SEO is divided into two main types:

Organic SEO – “natural” actions aimed at improving the quality of the site and its content so that Google will rank it higher. For example, search engine optimization, creating quality and unique content and building quality external links to the site.

Sponsored promotion (SEM) – sponsored advertising in Google search results, such as campaigns on the search network and Google Shopping. The sponsored results appear at the top of the results page above the organic results.

The optimal combination is long-term organic promotion along with immediate term sponsored promotion. We will now focus on organic promotion.

Organic SEO – what exactly is it?

Organic SEO** is the process of optimizing a website in order to improve its ranking naturally in organic search engine results.

The goal is to identify which keywords are most relevant for the site, and then make changes and improvements to the site that will make Google “understand” that it is relevant and high quality for these keywords.

When a user types a search word into Google, Google’s algorithm analyzes which site is the most relevant and high-quality for that search word and ranks it among the first results.

Organic SEO is designed to understand what Google’s criteria are and apply them to the site to improve its ranking naturally.

Benefits of organic promotion

Organic SEO on Google brings with it many advantages:

• Quality traffic – visitors come on their own initiative out of interest in the subject, and therefore are more likely to become customers.
• Low cost – compared to sponsored advertising that requires payment for each click, organic promotion requires a one-time investment.
• Reputation – A high rating gives the site a reputation as a quality and reliable site.
• Long-term investment – Once the site ranks organically, the ranking is maintained over time.
• Measurable results – you can measure and monitor organic traffic and the keywords that brought it.
• Budget control – the cost can be controlled, as opposed to sponsored advertising where the price depends on the competition.

Organic promotion on the Internet, and especially on Google, is therefore necessary for the long-term success of any site.

Organic SEO Promotion Process

The organic SEOprocess includes several main stages:

1. Keyword research

Identification of the most appropriate words and phrases that potential customers will search for when they need the services or products of the site. Use professional keyword research tools.

2. Technical optimization

Making technical adjustments to the site’s code and structure to improve the way search engines “read” it. For example, using appropriate tags.

3. ON-PAGE OPTIMIZATION

Optimization of the site pages themselves – titles, content, keywords, etc.

4. Quality and unique content

Creating and publishing quality and useful content for surfers, on topics related to the field of the site. Such as articles, manuals, etc.

5. External links

Receiving links from other websites to your site, especially from quality and relevant sites.

6. Consistency and patience

Organic SEO is an ongoing process that requires consistency and patience until higher rankings are reached. Good results usually take several months of consistent work.

If these actions are performed correctly effectively and continuously, the site will naturally rise in the rankings and gain greater exposure to the target audience.

Google promotion through quality content

As mentioned, quality and unique content is one of the main factors in organic SEO on Google.

The more beneficial the content published on the site, the more Google values the site and ranks it in higher results.

Recommended content types:

• Articles – thorough and comprehensive articles on various topics relevant to the site. For example, “Bicycle Buying Guide”.
• Tips – more useful and focused tips. For example, “7 tips for storing a bike in winter”.
• Guides – “how to do” guides on various relevant topics.
• Visual content – images, illustrations, graphs, video, etc.
• Interactive content – games, tests, calculators.

It’s a good idea to post content consistently and regularly – at least one article or post a week.

The content should be unique and of high quality, and well optimized with relevant keywords. Such content will help the site climb the organic rankings.

More tips for organic SEO on Google

Here are some additional and practical tips for organic SEO on Google:

• Be sure to optimize for mobile – most of today’s visitors are from mobile devices, so it is essential that the site is optimized and optimized for phones and tablets.
• Take care ofhigh website speed – site speed is an important factor in site ranking. Optimizing code, servers, and images can significantly improve loading speed.
• Keep navigation simple and friendly – a good user experience is essential for ranking your site. Make sure the site is simple and easy for users to navigate.
• Encourage surfers tosubscribe to the newsletter – a newsletter enables ongoing contact with users and provides valuable content for them. Google sees this as a sign of trust.
• Take advantage of social networks – Share content from your website on social networks and encourage users to share and link to it. This helps promotion and reputation.
• Update old content – do not neglect existing content on the site. Update them regularly to stay relevant.
• Ask for links from other sites – links from relevant quality sites will help your ranking.

Consistent implementation of these tips will significantly improve the chances of success in organic SEO on Google in the long term.

Summary and final conclusions about Internet promotion

Organic SEO SEO is an essential tool for the long-term success of business and corporate websites on the web.

Successful organic promotion requires an understanding of Google’s principles, proper optimization of the site itself, quality and continuous content, as well as patience and perseverance.

The effort pays off – a site that ranks well organically on Google gains tremendous exposure to a quality target audience that is actively looking for its services and products.

Organic SEOis a smart investment that can yield excellent long-term results for any business or brand.

Frequently Asked Questions About Professional SEO Services

Question: How long does it take to see results from promoting a new website?

A: Usually you can see initial results within 3-6 months of regular work on organic promotion. However, significant improvement usually lasts over a year of constant activity.

Question: Should I rely only on organic promotion?

Answer: It is recommended to combine organic promotion with sponsored promotion such as Google and Facebook campaigns in order to enjoy the advantages of both directions. Organic promotion builds a long-term presence, but paid promotion can produce faster results.

Question: Is there a need for a high budget for organic promotion?

Answer: Not necessarily. You can take many actions to promote the site yourself with an investment of time and effort. However, it’s usually a good idea to consult a professional SEO professional for best results.