Gil Rotem

A little about me

In digital marketing since 2015. Before that I was a chef at the King David Hotel and worked at Intel, and in my spare time I learned SEO until it became my job. I started out writing and doing SEO for an American marketing company, then opened GPR: for years I ran platforms for content writers and SEOs, and built and hosted hundreds of client sites on servers I still run myself.

What changed

Today I work differently. The work that once took a department is done by AI agents I design and run, a small team checks, and I sign every piece of work. What needs judgement stays with a person. That is how I build and run everything a business needs online: the website, search in Google and in AI engines, advertising, reputation and internal tools.

What it looks like from your side

You talk to a person, in your own language. I talk to the agents. Every system is documented, every access stays with you, and every project has a backup. You don’t depend on anyone, not even on me.

Why GPR works this way

I started out at one of the largest technology companies in the US, and soon understood it wasn’t where I wanted to be: with so many teams and procedures, each employee touched one or two projects, and clients were tied to long contracts.

I built GPR the other way round: no long-term contracts, and one person who answers to the client for the result.

What really matters in SEO and digital hasn’t changed:

Precise scoping and research before anything is touched.
A documented process that can be read and understood without me.
Execution: getting it done, and checking everything before it goes out.

Studies

Harvard CS50 University – Full Computer Science University Course
(Ryan Stewart) CLIF – Mastering Google Sheets, Data Studio, and BigQuery
Google Academic – AdWords Mobile Certification
Google Academic – Google Ads Fundamentals
Semrush Academy – Advanced Content Marketing
Semrush SEO Crash Exam
Semrush Academy – Mastering Digital PR Exam
WordPress Website To Sell Digital Product – Udemy 2017

A little on the personal side

When I’m not working, I’m with my children and my partner, whom I’m simply crazy about.
I work remotely: most of my meetings are on Zoom or WhatsApp.
Addicted to arcade games: SF2, TEKKEN, PAC-MAN.
Of the hundreds of articles, landing pages and websites I’ve written, writing about myself is by far the hardest.

Any questions? Write to me below, or book a meeting.

contact me

Gil Rotem. In digital marketing since 2015. I started out in writing and SEO, ran platforms for content writers and SEOs for years, and built and hosted hundreds of client sites on servers I still run myself. Today I work differently: AI agents do the execution, a small team checks, and I sign every piece of work. What needs judgement stays with a person. I build and run everything a business needs online: the website, search in Google and in AI engines, advertising, reputation and internal tools. Clients who come to me after "the AI said you're an expert" are the sign that it works. The tools I actually run: Claude Code and agent environments, GitHub, Vercel, Supabase, WordPress.